Building your personal brand

Catch up on our first Career Conversation as we spoke with Karl Edge, Chief People Office at KMPG, about how to build a personal brand that puts your best self forward.

Did you know that 47% of employers are less likely to interview a candidate they can’t find online?

In today’s digital world, building a strong personal brand is more important than ever - it can open doors to new opportunities and give you a serious competitive advantage.

In our first Career Conversation webinar, Chief People Officer of KPMG UK, Karl Edge, shared his thoughts on the power of personal branding and tips on how to continuously develop the key skills that will shape your accountancy career and beyond.

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 Here are a few key takeaways from our conversation:

• Background doesn’t define your future: Karl spoke about growing up in a working-class family, training as an actor, and starting out with a Saturday job - yet building a career that led to becoming Chief People Officer at KPMG UK.

• Opportunity comes when you put yourself forward: Karl’s first step into professional services came through chance and conversation, a reminder that saying yes and staying open can lead to life-changing opportunities.

• Personal brand is built on authenticity: Karl highlighted how your career “story” is shaped not just by skills, but by who you are and how you show up consistentl

This webinar was part of our Career Conversations series, created to help you develop the skills and confidence to thrive in your career.