Welcome and registration

Opening remarks

Session to be announced

Pricing for Profit - The end to Price Competition

In this session Will Farnell will discuss the two choices every firm faces - you are the cheapest or you are different. What does difference mean and how does this need to be presented to ensure you no longer need to compete on price. The session will consider the challenges firms face in pricing and consider different approaches pricing - output based pricing v time based billing, how to systemise pricing in your firm, recognising the value of what you do and how to ensure you can avoid having to focus on price to win new work. You will leave with clarity on why you need to understand what you really do, how to tell stories to give clarity about your proposition. Why you need to price based on outputs and not inputs as well as tips on systems designed to help you price efficiently and effectively.

Host

• Will Farnell, Founder - TC Farnell Clarke

Break and networking

From Reactive Referrals to Repeatable Growth: Build the Foundation, Create Momentum, Scale with Confidence

Many accountancy firms still rely on reactive referrals and inconsistent new business. It works, until it doesn’t. This session is for directors, partners and leaders who want to build growth on stronger foundations. To create clear positioning, confident commercial conversations, and systems that create momentum rather than pressure. Using the R.E.P.R.E.S.E.N.T. framework, we’ll explore how to build a client-first growth system that moves your firm from sporadic wins to repeatable results. You’ll learn how to strengthen your firm’s visibility, sharpen relevance in conversations, use evidence to accelerate trust, and turn interest into engaged, right-fit clients. The focus is not on aggressive selling. It’s on professionalism, clarity, and creating an environment where clients choose to move forward. You’ll leave with practical steps to build the foundation, generate momentum, and scale growth with confidence.

Host

• James Sundin, James Sundin - Co-founder and Chief Evangelist at R.E.P.R.E.S.E.N.T

Lunch, networking and Practice Hub

Session to be announced

AI Won't Save a Messy Firm: How to Build the Foundations That Makes AI Actually Work

Everyone's talking about AI. But most of the advice boils down to "just play with it," which isn't a strategy. In this interactive session, Alexis Kingsbury — serial entrepreneur, host of the De-stress Your Business podcast, and creator of the Accrual Intentions experiment (the world's first 100% AI accountancy firm) — shares what he's learned from pushing AI to its limits in the profession. The conclusion? AI is already good enough that firms should be taking note. But the firms that will fall behind first are the messy ones — those without documented processes, clear roles, or a defined strategy. Without that clarity, neither your people nor your AI can get you where you want to go. This session cuts through the hype to show you what AI can actually do today, what's coming next, and (most importantly) the practical steps you can take now to prepare your firm. We'll also explore the ethical leadership questions the profession must get right: how we look after our people as the career ladder changes, and how we show up transparently for clients in an AI-augmented world. Expect to leave with a clear action plan, and the chance to see what a 100% AI accountancy firm can (and can't) do!

Host

• Alexis Kingsbury, Entrepreneur and Co-founder - Ukoru

Break and networking

Five AI workflows every accounting firm should be using right now

AI has generated more hype than results for most accounting firms. But underneath the noise, a small number of firms are quietly using it to transform how they work, from client meetings to month-end close. This session cuts through that noise. Jordan Vickery, Co-Founder of AI meeting assistant for accountants, Vinyl, and Head of Content of Digital Accountancy Show, walks you through five practical AI workflows your firm can start using immediately (no technical expertise required). You'll leave with a clear picture of which tools matter, how to use them safely with client data, and how to get your team on board. Less theory, more demo. This is AI at work inside a real firm.

Host

• Jordan Vickery, Co-founder - Vinyl

Closing remarks 

Networking drinks