Using gamification to inspire the next generation of Chartered Accountants
Discover how our online game is helping to connect with new talent and shape the future of accountancy.
At ICAS, we are always looking for innovative ways to attract the next generation of Chartered Accountants (CAs). We've now launched our new interactive ‘Choose your path’ game, which lets school pupils and graduates understand and explore their chartered accountancy career options.
Engaging a tech-savvy audience
By gamifying the career discovery process, we’ve created an engaging platform to appeal to an increasingly tech-savvy audience.
The game, which takes just a few minutes to complete, takes players through a series of scenario-based questions. Depending on their answers to their questions they are then provided with a match for a ‘CA persona’: Guardian, Innovator, Visionary, or Problem Solver.
Providing bespoke career inspiration
The game provides tailored career suggestions based on the player’s personality traits. The purpose is to present the multitude of roles enabled by the CA qualification and to show players how these can be matched to their individual strengths, ambitions and needs.
Players receive links to additional content that uses examples of actual ICAS CAs to bring their career options to life and provide additional inspiration.
Supporting our ‘opportunity kicks’ campaign
School pupils and students will be invited to play the game at in-person and online careers fairs, graduate recruitment events and through the variety of online marketing and social-media channels that support our ‘opportunity kicks’ marketing campaign.
Play the game and discover your CA persona
Why not play the game yourself for fun. You’ll have the chance to see what our prospective candidates will experience as they learn about a career in chartered accountancy.
