New agency for The CA magazine
ICAS has joined forces with The River Group to relaunch its flagship magazine for business professionals.
The CA magazine, published by ICAS, is about to begin a fresh start as plans to redevelop its print and digital offering get underway.
Following a competitive tender process, ICAS has appointed content marketing agency The River Group as its new service provider for The CA, to take the magazine on an exciting new path.
Sarah Speirs, Executive Director – Member Engagement and Communications at ICAS, said: “We were very impressed by the offering presented by The River Group in its tender proposal, presentations and panel interviews with us. The team has a wealth of experience and an impressive list of existing clients. We are particularly excited about expanding the digital content offering provided by The CA – this is something that River are experts in and will be well placed to help us with.”
The CA magazine is distributed to all of ICAS’ 22,000 members and via subscription to professionals in the business and finance profession.
The print magazine will be completely redesigned and relaunched in 2020.
The new-look magazine will have a modern and fresh design and will become a platform for influential thought leadership to strengthen ICAS’ voice in the business and finance community, and beyond.
The magazine will also have a stronger focus on digital content and social media engagement, to ensure that ICAS is providing its members and wider readership with content on the channels of their choice.
Nicola Murphy, CEO of The River Group, said: “We are proud to be working with ICAS at this exciting time, leading the transformation of their content offering and extending its output across multiple touchpoints.”
The contract with ICAS’ current magazine agency, Think Publishing, will come to an end later this year. The two agencies will work together closely with ICAS to ensure a seamless transition.
Sarah added on behalf of ICAS: “Think Publishing has provided an excellent service and we would like to thank the agency for its help and support over the years. They have published content on behalf of ICAS to a consistently high standard and have been a pleasure to work with. We wish them all the very best for the future.”
