Latest ICAS research highlights our Members’ priorities
Findings from our recent survey of ICAS Members are helping to shape future improvements to the services we provide.
In recent years ICAS has worked hard to engage with its membership, to hear what you have to say about us and about your experiences of the profession more generally. This ‘Member-listening’ approach takes various forms, such as online surveys, workshops and one-to-one research interviews. Whilst we seek to gather feedback from you, our Members, we also connect in various similar ways to our CA Students and their firms, and to key influencers from outside of our membership.
Listening to your views and opinions in this way allows us to make informed decisions when it comes to the services we offer and, ultimately, to provide you with an improved, more relevant membership.
What you told us
We recently completed a wave of our Member research programme and would like to share some of what you told us.
How satisfied you feel with your ICAS membership is driven mainly by:
- Value
- Relevance
- Continued professional development.
In particular, you told us that the aspects of ICAS membership most likely to influence your levels of satisfaction are:
- Development and monitoring of ethical standards
- Technical resources for Members
- icas.com being easy to use
- Leadership from ICAS on sector-wide issues.
The ways in which you told us we could be doing better for you are:
- icas.com having relevant content for you personally.
- The ICAS programme of topical events.
The survey also revealed a range of additional insights, including that:
- One-third of ICAS Members have taken a career break – usually related to children, travelling or redundancy.
- One in four Members work part-time hours.
We also asked you a range of questions on the topic of diversity, the answers from which will be used to help ensure that our boards, committees and strategy deliver in ways to suit the many and varying needs of our membership.
What’s next?
We are grateful to everyone who has taken the time to get involved with recent surveys and related initiatives, and we would encourage all Members to please try to help if you can when requested in the future – we really do value your feedback, and it really does feed value back into the services we provide to you.
The next research we have planned will examine the rates of satisfaction, needs and concerns of our CA Students, which is especially timely given the recent move to online learning.
Memcom excellence awards
Last year we completed a project to develop a range of Member personas, which are now being used to shape services that are better tailored and targeted to your numerous and often quite distinctive requirements. We’re delighted that this project has been short-listed for the memcom membership excellence awards 2020 for Best Use of Data and Insight. The results are due to be announced in September, and we’ll keep you posted.
