ICAS Talk launches on City A.M.
We’re excited to have begun a new partnership with City A.M. – London’s most-read financial and business newspaper – putting ICAS in front of thousands of workers across the capital and beyond.
Launched on 4 May, this strategic partnership supports our ambitions to raise the profile and influence of ICAS and the CA qualification in London.
It follows on from our successful partnership with City A.M. for the CA Summit in October last year, when we brought together financial experts from across the globe for an immersive digital conference.
As part of our new partnership, we have a dedicated hub – ICAS Talk – on the City A.M. website, which boasts an average of 2 million monthly unique online users.
Covering topics ranging from mental fitness, ED&I and inclusive leadership; tax, audit, trust and ethics; to sustainability, finance and the future of business, our content promises to offer insight and interest to entice and engage our new audience.
We’ll be posting on City A.M. our thought leadership content produced by experts at ICAS, as well as our high-profile interviews and composite features with CAs and business leaders from CA magazine.
Homed on the ICAS Talk hub, the content will be pushed across the City A.M website and to email subscribers via City A.M. newsletters. You can also expect to see our content posted on City A.M.’s prolific social media channels. With followers of over 13,000 on LinkedIn, 68,000 on Twitter and 11,000 on Facebook, access to this network will help us to increase brand awareness and readership of our content.
We’ll be reporting on and reviewing our engagement stats on an ongoing basis, evaluating the sorts of topics and types of content that appeal. This will help to inform what we post on the platform as we move forward.
If you would like to find out more about this partnership, or how you can contribute to our content including CA magazine, please email connect@icas.com.
