CA magazine: February 2021
By Sarah Speirs, ICAS Executive Director of Member Engagement and Communications
27 January 2021
There is no avoiding that early 2021 looks much like 2020. With tightened restrictions and our homes still doubling as offices, it feels that little has changed.
But, just as the new year starts to feel uncomfortably like the old, there is one big reason for optimism; the rollout of vaccination programmes across the world is a bright spark of hope and offers a clearer path out of the pandemic. An end is in sight.
Still, there are difficult months ahead to navigate. As we’re putting the final touches to this issue, cases are surging in the UK, a situation mirrored across much of the globe. Necessary to curb the spread of the pandemic, tough restrictions will place great pressure on both individuals and businesses. Again, we are drawing on the qualities that defined 2020: resilience, agility, flexibility and creativity, to name a few.
At ICAS, we relaunched our Member Value Proposition in 2019 to ensure we have a solid framework to guide our actions in good times and bad, built upon the four equal pillars that guide our work: connect and help to succeed; public trust and big voice; innovate for the future; and customer-centric organisation. As the pandemic extends into 2021, these pillars are as important as ever.
Through CA magazine and CA Weekly, we aim to provide news and leading analysis that is informative and timely. And membership platform CA Connect is always available to find like-minded CAs irrespective of location. At ICAS, we also take particular pride in championing the accountancy profession across the globe, partnering with organisations such as Chartered Accountants Worldwide and the International Federation of Accountants to ensure CAs have their voices heard at the highest level.
CAs will continue to be pivotal in steering business through what we hope are the final miles of the bumpy road ahead and forging new paths to recovery. Our role at ICAS is to ensure the right tools are provided, and the right environment created, to allow you to perform without distraction. We encourage you to share your voice, so that ICAS continues to best represent its members and their diverse experiences.
Once again, stay safe, and we hope you enjoy this issue of CA magazine.
