CA magazine refreshed and revitalised for the new decade
ICAS has relaunched its flagship magazine for business professionals with a new look and feel, featuring thought leadership for 2020 and beyond.
CA magazine, published by ICAS, has been refreshed and relaunched in both print and digital formats.
The first edition of the new-look magazine includes opinion from Kickstarter’s co-founder Yancey Stricker on redefining profit and creating a more generous world. In his piece Strickler says, “we need to look at success differently” and predicts a cultural shift amongst business leaders.
ICAS Chief Executive Bruce Cartwright CA sets out six key issues for business professionals in his opinion piece, with the number one priority being addressing climate change. He says: “We want our members to understand they have an important role to play in bringing about positive change. They can help to create sustainable business models, supporting organisations to account for value beyond the balance sheet and finding ways to reduce carbon footprints.”
Following a competitive tender process, ICAS appointed content marketing agency The River Group as its new service provider for the CA, to take the magazine on an exciting new path.
Sarah Speirs, Executive Director – Member Engagement and Communications at ICAS, is the magazine’s new Editor in Chief. She says: “We are delighted with the outcome of our new partnership with River. The launch edition is led by a great series of features introducing CAs who are doing diverse and innovative work around the world and truly changing the face of finance.
Alongside these are a range of thought-provoking articles that illuminate the global CA credential, keep readers informed of events in our fast-changing community, generate debate and truly represent the voice of our members.”
CA magazine is distributed to all of ICAS’ 22,000 members, plus students who are training for their CA qualification. It also available via subscription and sent to professionals in the business and finance profession.
The relaunch of the magazine saw print copies hitting doormats across the UK from 29 January 2020.
Nicola Murphy, CEO of The River Group, said: “We are very proud to have been chosen as ICAS’ new content provider and to have relaunched CA magazine in print and digital. We were inspired by ICAS' focus on sustainability, ethics and good governance and feel privileged to have been given the opportunity to amplify members’ stories and celebrate their work."
The new-look magazine aims to be a platform for influential thought leadership to strengthen ICAS’ voice in the business and finance community, and beyond.
The magazine also has a stronger focus on digital content and social media engagement, to ensure that ICAS is providing its members and wider readership with content on the channels of their choice.
The CA magazine: February 2020.
