How to create and develop your personal professional brand

Member price: £379 + VAT

Non-member price: £735 + VAT

Timing: 9.30am-5.00pm

Overview

This programme will provide practical guidance in understanding how personal professional brands are created and developed. The course will provide in depth advice and analysis on how best to develop face to face communication skills with a powerful social media presence, to ensure alignment between online and in person branding.

Delegates will be guided through examples, exercises and case studies with the object of building their own personal brand blueprint. Delegates will be left with their own personal branding action plan that they can implement immediately.

What you will learn

• An overview of branding
• Understand the definition and importance of personal branding in the context of business development
• Self-evaluation and the building of a personal branding statement
• Apply a range of strategic models to create and monitor your brand
• Research and describe branding within your organisation and appreciate and articulate the brand position of that business
• Evaluate the components of an effective personal professional brand
• Creating a personal brand blueprint. How to define your brand strength and value proposition.
• Understand and apply models for assessing and analysing ‘brand value’
• Understand how to define a target audience – align your skills, personal qualities and unique talents
• Learn how to write your personal profile/bio
• Learn how to build a brand communications plan and write compelling content
• The importance of internal branding
• Understand how to utilise your brand in networking situations
• Formulate strategies for monitoring your brand
• Develop face to face communication skills with a powerful social media presence
• Ensure alignment between online and in person branding

Who should attend

This programme will benefit those in business who wish to create and develop a compelling and effective personal professional brand in order to stand out from their competitors.

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com