Answering your questions
You can find the answers to some questions you might have about our new strategy ‘ICAS 2030: Together, we will…’ and our new brand and visual identity below.
Why does ICAS need a new strategy and brand now?
In September 2022, ICAS Council approved a new, bold and ambitious strategy, underpinned by a 5 year business plan which will be implemented throughout 2023 and beyond. This strategy redefines our vision, purpose and values so that we can always deliver value for our members, students, colleagues and wider stakeholders.
The clear and bold vision for the future of ICAS set out in this strategy will help us to navigate challenges and embrace opportunities. We want the organisation and by extension our members, students and colleagues to thrive.
Our new strategy will shape our work for the next few years and will dictate where we direct our efforts.
Why does the ICAS brand need to be updated?
After undertaking brand research back in December 2021, it was clear that our current logo and visual identity didn’t have the impact we needed to stand out in the market.
Increasing awareness and recognition of our brand will help us drive new business, improve business partnerships, set us apart as industry experts and attract new talent to work at ICAS.
All of this is central to delivering the objectives in the new ICAS strategy which will take us up to 2030.
Is there a new version of the ICAS member and firms logos?
All members of ICAS and member firms can use the ICAS member and firms logos on their letterhead, business cards, website, email signature and marketing materials.
This is exclusively for use by our members and demonstrates that you are an ICAS Chartered Accountant and recognised for your high standards, trusted leadership and sound advice.
ICAS members and member firms can download the new logos here. You will need to enter your icas.com login details to access these.
If you are using the old logo on any printed items, there is no need for these to be replaced unnecessarily - please use these up. Please use the new logo when new items are produced.
Is there a new version of the ICAS partner logo?
We’re contacting all our commercial partners who use our partner logo to let them know about the new version.
If you think you should have received an email about this, but didn’t, please contact marketing@icas.com.
Why can I still see the old logo in some places on the ICAS website?
We revealed our new logo and visual identity on 27 April, and you can see this on our main channels, including CA magazine, our website and social media. However, our brand update will be an ongoing roll-out rather than an overnight change and we’ll be replacing the old logo wherever it appears over the next year.
I’m a CA Student – what does the new strategy mean for me?
A key focus of our new strategy is redefining learning at ICAS. We’re making changes to improve your experience of learning and ease your path to that all-important CA qualification.
We’ll be sharing more details with you about the changes coming your way in the CA Student newsletter. You can expect to receive more detail on how these changes will impact you soon.
I have a role in an ATO (Authorised Training Office) - how will the new strategy impact me, and my students?
We’ve been sharing details with you about changes being introduced in our ATO newsletter, webinars and focus groups. Please check these for information on our updated syllabus, and changes which will give your students the certainty to plan ahead, and the flexibility to fit ICAS around those important work and life events.
We’ll share more information with you over the coming months, so please look out for details.
What’s changing with the CA Syllabus?
We’re delivering a new, enhanced CA syllabus, keeping pace with advances in tech, data and sustainability. By embracing digital technology we’ll deliver flexible, careerlong learning opportunities for our students and members. And by developing new qualifications and
creating opportunities for social change, we’ll create new opportunities to diversify our membership base. Read more about ‘The ICAS advantage’ pillar in our strategy.
How is ICAS prioritising responsible business through this strategy?
We’ll lead on key sustainability issues within the profession and embed sustainability across our syllabus and training courses. We’ll embrace our net zero future and place equality, diversity and inclusion at the heart of everything we do. We’ll drive social change in the profession, by supporting talent from less-advantaged backgrounds. And we’ll create a sustainable, future-looking, 21st century professional body that continues to invest in our vision and the profession. Read more about the ‘Sustainability at our core’ pillar in our strategy.
How is ICAS going to provide value for me through this new strategy?
Whether you are in practice, business or industry, we want you to be proud of your ICAS membership and recognise the value of your qualification. We’ll create strong and sustainable relationships and networks for members to help you thrive. By listening to you, we’ll deliver the products and services you want and need, and support you from study through to retirement, providing career-spanning connection, value and assistance. Read more about the ‘Leading-edge customer experience’ pillar in our strategy.
What does the new strategy mean for ICAS’ regulatory work?
We’ll continue to promote trust in the profession through excellence in regulation and by fulfilling our Royal Charter obligations to act in the public interest. We’ll continue to demand the highest standards of those we regulate. Our regulatory processes will evolve and become more efficient through better use of technology, without sacrificing their effectiveness, and always ensuring that our focus is risk-based and proportionate. Through thought leadership and influence, we’ll shape the future regulation of the profession. And we’ll do so across all regulatory frameworks, ensuring that oversight arrangements are proportionate, sustainable, future-ready and reflect the principles of modern regulation. Read more about the ‘Trusted regulation’ pillar in our strategy.
How will this new strategy make ICAS more trusted and influential?
We’ll be bold in our influence and ensure that our voice is strong, respected, valued and sought by stakeholders. Everything we do will be in the public interest and deliver on the commitments defined by our Royal Charter obligations. We’ll continue to build a strong and valued brand for ICAS and our CA qualification. We’ll ensure that we’re globally trusted to set and enforce consistent standards for the profession. And by speaking out on the issues that matter to our members, we’ll champion positive change. Read more about the ‘Ethical leadership’ pillar in our strategy.
Can’t see your question answered here?
Please get in touch with us at members@icas.com and we’ll be happy to help.
